UGG Boots - Who Really Designed The Famous Brand

 UGG Boots

A pair of Ugg boots (sometimes called Uggs) is known in Australia and New Zealand as a unisex style of sheepskin boot made of twin-faced sheepskin with fleece on the inside and with a tanned outer surface, often with a synthetic sole. The boots originated in those countries, initially as utilitarian footwear worn for warmth and comfort and later adopted by surfers there during the 1960s. In the 1970s, the boots were introduced to the surf culture of the United Kingdom and the United States by local surfers returning from surfing competitions in Australia. Ugg boots emerged as a fashion trend in the United States in the late 1990s and as a world-wide trend in the mid-2000s, yet in Australia they are worn predominantly as slippers and associated with "daggy" fashion sense, and "bogan" culture.

There has been a dispute between some manufacturers of Ugg boots, as to whether "Ugg" is a protected trademark, or a generic term and thus ineligible for trademark protection. In Australia and New Zealand, where the term is considered generic, more than 70 registered trademarks include the term UGG in various logos and designs. By contrast, UGG is a registered trademark of the California-based Deckers Outdoor Corporation in over 140 countries worldwide including the U.S. and China.

 The origins of the ugg boot style and the term "ugg" are disputed, with both Australia and New Zealand claiming to have invented the footwear style. Sheepskin boots were known in rural Australia during the 1920s, but exactly when commercial manufacturing began is unclear. They were reportedly being manufactured in 1933 by Blue Mountains Ugg Boots of New South Wales. Frank Mortel of Mortels Sheepskin Factory has stated that he began manufacturing the boots in the late 1950s, and named his company's sheepskin boots "Ugg boots" in 1958 after his wife commented that the first pair he made were "ugly."

Lifelong surfer Shane Stedman of Australia has stated in interviews that he invented the Ugg boot in 1971. Stedman registered the trademark "UGH-BOOTS" in Australia in 1971, and in 1982 registered a logo containing a stylised Sun with the words "UGG AUSTRALIA". Perth sheepskin boot manufacturers Bruce and Bronwyn McDougall of Uggs and Rugs have manufactured the boots since the late 1970s.

The terms Ugg boots, Ugh boots and Ug boots are believed to have been used to describe sheepskin boots in Australia and New Zealand since the late 1950s. Some accounts have suggested that the term grew out of earlier variations, such as the "fug boots" worn by pilots during World War I. The 1970s saw the emergence of advertising using the terms, and the Macquarie Dictionary of the Australian language first included a definition for "Ugg boot" as a generic term for sheepskin boots in its 1981 edition. (After Stedman complained to the editors of Macquarie, a trademark notation was added to subsequent editions indicating that "UGH" was a trade mark).

In the 1960s, ugg boots became a popular option for competitive surfers, who used the boots to keep their feet warm after exiting from the surf. After movie theatres in Sydney banned Ugg boots and ripped jeans, the footwear became somewhat popular in the youth market as a sign of rebellion. Sheepskin footwear accounts for around 10% of footwear production in Australia.